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Kendrick Lamar earns Emmy nominations for his 2025 Super Bowl halftime performance

July 17, 2025 Staff
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Kendrick Lamar has earned four nominations at the 77th Primetime Emmy Awards for his Super Bowl LIX halftime show performance earlier this year, produced by Roc Nation and Jesse Collins Entertainment.

Roc Nation CEO Desiree Perez said in a statement: “These four nominations are a testament to the collaboration between all involved in making this performance a reality. Kendrick’s show truly became a cultural moment that elevated the halftime show to new heights. We’re so proud and thankful to Roger Goodell for his continued trust and partnership.”

The Grammy-winning artist’s performance is nominated in the following categories: Outstanding Variety Special (Live), Outstanding Directing for a Variety Special, Outstanding Music Direction, and Outstanding Choreography (Variety/Reality). The rapper will compete with Beyoncé in the Outstanding Variety Special (Live) category for her halftime performance during the NFL Baltimore Ravens-Houston Texans game on Christmas Day 2024.

Lamar’s Super Bowl LIX halftime show performance featured appearances from SZA, Samuel L. Jackson, Mustard, and Serena Williams, and drew a record audience of 133.5 million viewers while featuring music from his sixth studio album, GNX.

The Primetime Emmy Awards ceremony, hosted by comedian Nate Bargatze, will take place Sunday, Sept. 14, at 8/7c, and will be broadcast live on CBS from the Peacock Theater in Los Angeles.

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